Magic words

There are some words I’ve put under suspicion. They’re like magic. When they appear everything seems better, more pleasant, more adequate…

I still don’t know what it is, but I’m somehow annoyed. Perphaps they appear too frequently in advertising, products, speeches… I think they hide some… swindle.

3 come to mind now:

  • New
  • Easy
  • Original

do you have more? do you know what it is?

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