Finally all target groups (deutsch: Zielgruppe) will be destroyed, or better replaced. The mass media make program for their target groups, but who are they? Target groups are lifeless, abstract terms, that has got nothing to do with real people out there. But mass media still produce their programs often for this target groups (abstract terms). On the other side are blogs. Blogger don’t write for any target group, but mostly for themselfes and for their readers. A reader is someone made from flesh and blood.

TV set in a bar with ringtone advertisement

This is somehow reminding me of the things that happened to philosophy at the turn of the 20th century in the process of Enlightenment (deutsch: Aufklärung). Nietzsche was against abstract terms that claimed to be the truth. Against things that were coming from ratio (deutsch: Vernunft) and made things clear, because they were scientific and intelligent facts (like target groups are). Nietzsches way was to say, that the individual human mind, its creative process and its inconsistence is where we have to think of truth. So truth is a very fluid human thing, and this truth can’t be right at every time.
That is just happening in media. We are setting the focus on the individum, rather than on programme that claims to be “representative” for people, specified by “representative traget group research”. This produces plastic programme with plastic people and no authenticity. After all it is the human who mades and accepts truth. And after all it is the human who wants authenticity. And that only comes from personality.